Scotch Butchers Club

The Scotch Butchers Club is run by Quality Meat Scotland and is aimed at increasing the stockist availability for Scotch Beef and Scotch Lamb and in turn increasing sales, giving increased product demand.

Membership is open to any independent retailer sourcing beef and lamb from an approved supplier, and can confidently label product “Scotch”. A small membership fee offers the opportunity to drive business and look forward to increased sales through this marketing advantage.

The benefits of being a member of the Scotch Butchers Club to an independent retailer include:

• Having a unique selling point – the Scotch brand
• Advertising campaigns which back the promotions and the recognition of “Glen”, the Scotch Beef personality
• For English butchers, the caché of selling highly regarded Scotch Beef and Scotch Lamb as a niche market
• Inclusion in the Scotch Beef Guide (pictured right) with wide circulation around the country
• Four professional campaigns each year linked to seasons (e.g. BBQ, Christmas) with a consumer campaign linked to each
• Promotional material provided at any time at no extra cost including a range of useful and practical recipe cards
• Framed membership certificates provided which can be displayed prominently in your shop
• The opportunity to provide catering customers with framed certificates stating that the Scotch Beef and Scotch Lamb provided by them is sourced from a Scotch Butchers Club member
• The opportunity to have the shop merchandised with Quality Meat Scotland material and training given to shop staff on the benefits of Scotch
• Top quality material such as carrier bags available to buy at discounted rates
• Support for local advertising
• The opportunity to take part in two of the largest consumer shows in the country – the Royal Highland Show and the BBC Good Food Show
• Advice and help on legislation
• Training sessions and the opportunity to buy training materials
• An invitation to take part in the Scotch Meat Challenge event, which is the largest gathering of butchers in Scotland

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